Captions by 3D and 6D Pictures for the Woolworths Museum. Background music: Iche brauche keine Millionen (Musik, musik, musik)
The German subsidiary had incurred such damage during World War II that it was valued at just $1 in the 1945 accounts.
With West Germany occupied by the Americans, Woolworth was given special protection, and encouraged to rebuild from the ground up. It established a bright modern department store, with higher price points and a much stronger fashion offer than either the American company or its British cousin.
During the Fifties it tripled the size of its range from 8,000 to over 25,000 items. By 1959 it too had become New York's wonder child. Its 104 stores returned $2m profit to the USA
Background music: Iche brauche keine Millionen (Musik, musik, musik) continues without voiceover
In the service of millions. F. W. Woolworth G.m.b.H. Thank-you for watching.