The Woolworths Museum


Easter Parade Film

Woolworth's 'passion for fashion'

This short film takes a whistlestop tour of how the F. W. Woolworth fashion counters changed over 99 years in the High Street.

We've embedded the film using HTML5 video and video.js. Recent versions of Microsoft Internet Explorer, Mozilla Firefox, Opera, Safari and Google Chrome are supported. Click the 'CC' icon for audio description for the hearing impaired. Enjoy the film!

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Soundtrack: The Palais Royal Dance Band 'Easter Parade' on Eclipse Records 931A from 1934. Videography © Copyright 3D and 6D Pictures Ltd for the Woolworths Museum.

 

Cinema content at a glance

Ranges:

The Good Ship Lollipop (Sweets)

Century of Toys

Easter Parade (Fashion)

The Last Noël (Xmas)

Video Launch

Advertising and Marketing:

First Commercial

The Wonder of Woolworth

Star Parade

Windows

Wannabeee (Wooly & Worth)

People:

1980s

1990s

The Noughties

Ugly Duckling store transformation 2003

Staff work for Kids First Charity

Shortcuts to other Fashion Content

Fashion overview (1909-2009)

Make it yourself patterns and thread

The Ladybird Legend is born

Woolworths' first Ladybird items (from 1930s Gallery)

History of the Ladybird Company

Building fashion sales (1950-80)

Launch of Ladybird at Woolies

Kids and Celebrations In-Store

Site Navigation

Home Page

Fashion Gallery Home Page

Buy Ladybird On-Line