The Woolworths Museum

The Star Parade

Woolworth pioneered the 'star parade' style of advertising, which remains popular today. See how many of the stars from down the years you recognise in our short video. It's embedded using HTML5 and video.js, with closed captions available by clicking 'CC'. Enjoy!



Videography by 3d and 6d Pictures Ltd. for the Woolworths Museum. © Copyright 2002-2016, all rights reserved.


Cinema content at a glance


The Good Ship Lollipop (Sweets)

Century of Toys

Easter Parade (Fashion)

Video Launch

Advertising and Marketing:

First Commercial

The Wonder of Woolworth

Star Parade


Wannabeee (Wooly & Worth)




The Noughties

Ugly Duckling store transformation 2003

Staff work for Kids First Charity

Christmas Gallery

A Century of Decorations

Cards and Wrap

A window on Christmas past


Christmas Catalogues


The Last Noel

Site Navigation

An ideal Christmas gift for Woolworth lovers

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