The Woolworths Museum


1929 Home Shopping Guide

The Home Shopping Booklet was given away free to shoppers at F.W. Woolworth Co. stores in North America. There were two versions. A 'Nothing over 10¢' version was distributed across the USA, with the exception of the states to the east of the Rockies, while a 'Nothing over 15¢' version was circulated in Canada and to the west of the Rockies. The higher prices in the latter booklet reflected the higher cost of distributing goods to more difficult to reach places like Salt Lake City.