The Woolworths Museum


Keith the Alien Advertising

A Martian discovers Woolworths (1998)

Keith the Alien - superstar salesman for Woolworths in a TV advertising campaign from 1998 when business profits were at their highest ever level

 

Keith was a smash hit when he first appeared in a summer commercial on ITV and Channel Four in 1998. But despite his popularity with the public, and special appeal to the very young, he didn't find favour with everyone in the Board Room, where one Director thought that the style of advertising belittled the brand. That Director's name was ... Keith!

We've embedded the commercials using HTML5 video and video.js. Recent versions of Microsoft Internet Explorer, Mozilla Firefox, Opera, Safari and Google Chrome are supported. Click the 'CC' icon for audio description for the hearing impaired. (Please note that some browsers require you to enable closed captions in 'settings' before they are displayed.)

 

 

Produced in 1998 by the Moving Picture Company and Bates Dorland for Woolworths plc

 


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