The Woolworths Museum

Keith the Alien Advertising

A Martian discovers Woolworths (1998)

While Keith the Alien was Woolworths' superstar salesman on TV, profit hit an all-time high.


Keith was a smash hit when he first appeared in a summer commercial on ITV and Channel Four in 1998. But despite his popularity with the public, and special appeal to the very young, he didn't find favour with everyone in the Board Room, where one Director thought that the style of advertising belittled the brand. That Director's name was ... Keith!

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Produced in 1998 by the Moving Picture Company and Bates Dorland for Woolworths plc



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