The Woolworths Museum


Got to believe it's magic

The top craze of the 1920s

In the 1920s and 1930s Woolworth built a strong following for its magic tricks. The items were imaginatively designed and simply made, with some designed for conjuring tricks and others for practical jokes. Mass production kept the price unbeatable, with every item sizpence or less, at the time just 2½p or 10¢, or around £2.11 or $1.80 today, and a good selection for just threepence, half thiat amount.

Every now and then the supplier paid to advertise the magic tricks in the press, and supplied leaflets for the stores to hand out free of charge. We have one of those four page brochures, which you can see below, or,if you prefer, you can download and print a PDF version Some of the tricks look old and quaint today, but many would still be as impressive in the 21st century as they were almost a century ago when our great great grandparents first tried them out.

 

The first of four pages from a 1920s Woolworth magic tricks brochure

 

The second of four pages from a 1920s Woolworth magic tricks brochure

 

The third of four pages from a 1920s Woolworth magic tricks brochure

 

The back cover of a four page 1920s Woolworth magic tricks brochure

 


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Our great grandparents' toys

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1950s Toys

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Woolies by Woolies at Woolies

80s and 90s Toys

Wooly and Worth

Kids and Celebrations

Century of Toys Video

 

Bonus Items - The History of Chad Valley

Now owned by Argos / J. Sainsbury plc, Chad Valley was revived and developed by Woolworths over a 21 year period

Toys for Toffs, the early ranges

TV changes everything in the 1950s and 1960s