The Woolworths Museum

The Star Parade

Woolworth pioneered the 'star parade' style of advertising, which remains popular today. See how many of the stars from down the years you recognise in our short video. It's embedded using HTML5 and video.js, with closed captions available by clicking 'CC'. Enjoy!



Videography by 3d and 6d Pictures Ltd. for the Woolworths Museum. © Copyright 2002-2022, all rights reserved.


Cinema content at a glance




The Good Ship Lollipop (Sweets)


Century of Toys


Easter Parade (Fashion)


Video Launch


Advertising and Marketing:


First Commercial


The Wonder of Woolworth


Star Parade




Wannabeee (Wooly & Worth)








The Noughties


Ugly Duckling store transformation 2003


Staff work for Kids First Charity


Christmas Gallery


A Century of Decorations


Cards and Wrap


A window on Christmas past




Christmas Catalogues




The Last Noel


Site Navigation


An ideal Christmas gift for Woolworth lovers


Home Page