The Woolworths Museum

Celebrating Kids First

"the heart of Woolworths" from 1998-2008 continues as Kids First Trust

Ordinary people, extraordinary commitment

Registered Charity No. 1073947



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Video by 3D and 6D Pictures Ltd for the Woolworths Museum


Cinema content at a glance


The Good Ship Lollipop (Sweets)

Century of Toys

Easter Parade (Fashion)

Video Launch

Advertising and Marketing:

First Commercial

The Wonder of Woolworth

Star Parade


Wannabeee (Wooly & Worth)




The Noughties

Ugly Duckling store transformation 2003

Staff work for Kids First Charity

2000s Gallery

2000s Overview

Death by Demerger

New values and a new direction

Visit a Big W store

Market Towns and City Centres

The Smaller Stores

Multi-Channel Retail

Wholesale & Media

WorthIt! Value Comeback

Launch of the Virtual Museum

The Lighter Side

Wooly & Worth

Collapse and Rescue

Site Navigation

Home Page

1980s Gallery

1990s Gallery

2000s Gallery

The brand owner's website