The Woolworths Museum

Easter Parade Film

Woolworth's 'passion for fashion'

This short film takes a whistlestop tour of how the F. W. Woolworth fashion counters changed over 99 years in the High Street.

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Soundtrack: The Palais Royal Dance Band 'Easter Parade' on Eclipse Records 931A from 1934. Videography © Copyright 3D and 6D Pictures Ltd for the Woolworths Museum.


Cinema content at a glance


The Good Ship Lollipop (Sweets)

Century of Toys

Easter Parade (Fashion)

The Last Noël (Xmas)

Video Launch

Advertising and Marketing:

First Commercial

The Wonder of Woolworth

Star Parade


Wannabeee (Wooly & Worth)




The Noughties

Ugly Duckling store transformation 2003

Staff work for Kids First Charity


Shortcuts to other Fashion Content

Fashion overview (1909-2009)

Make it yourself patterns and thread

The Ladybird Legend is born

Woolworths' first Ladybird items (from 1930s Gallery)

History of the Ladybird Company

Building fashion sales (1950-80)

Launch of Ladybird at Woolies

Kids and Celebrations In-Store

Site Navigation

Home Page

Fashion Gallery Home Page

Buy Ladybird On-Line