The Woolworths Museum

Fighting Dixons on Television

The primetime commercial clearly targets Stanley Kalms and his investors. 
It never mentions their bid, yet it's credited with saving Woolworth Holdings.
Sir Geoffrey Mulcahy was the first major CEO ever to win against a hostile bid.

 

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Video by 3D and 6D Pictures Ltd for the Woolworths Museum

 


 

Shortcuts to related content

 

Acquisition of B&Q by F.W. Woolworth & Co. Ltd.

 

'21st Century Shopping', Concept Store

 

Paternoster Takeover

 

Parent Company Decline

 

Asset redistribution

 

Exit from Ireland

 

The Cornerstone Business Strategy

 

Dixons Takeover Bid Fails

 

Launch of The Video Collection

 

Video Trailer

 

Focus Strategy

 

Launch of exclusive Ladybird licence

 

Chad Valley toys launch

 

Turnaround Team Video

 

The Lighter Side of the Eighties at Woolworths

 

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1990s Gallery

 

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