The Woolworths Museum

The first Ladybird commercials

premièred in Spring and Autumn 1986


We've embedded the commercials using HTML5 video and video.js. Recent versions of Microsoft Internet Explorer, Mozilla Firefox, Opera, Safari and Google Chrome are supported. Click the 'CC' icon for audio description for the hearing impaired. (Please note that some browsers require you to enable closed captions in 'settings' before they are displayed.)



Produced in 1986 by Bates Dorland for Woolworths plc and Coates Viyella


Shortcuts to related content

Fashion Gallery

Fashion overview (1909-2009)

Make it yourself patterns and thread

The Ladybird Legend is born

Woolworth's first Ladybird items

History of the Ladybird Company

Building fashion sales (1950-80)

Kids and Celebrations 2002-2009

The Easter Parade

1980s Gallery

F.W. Woolworth buys B&Q

21st Century Shoping in Bristol

Acquisition by Paternoster Stores Ltd

Leveraging the Property Assets

The Cornerstone Strategy

Dixons Takeover Fails

Launch of The Video Collection

Video Launch Trailer

Focus Strategy

Ladybird launch

Introduction of Chad Valley Toys

Parent company decline in the USA

80s Movers and Shakers

Site Navigation

1970s Gallery

1990s Gallery

2000s Gallery

Home Page