The Woolworths Museum


1950s Food and Groceries

A wall display of groceries, hidden behind the clothing island, as Woolworth started to experiment with the possibility of a supermarket operation in the Portsmouth store in 1950

 

Before World War II Woolworth introduced a range of tinned fruit and cream, adding tinned meat, fish and even whale meat during the Battle of Britain. But it was only in the late 1940s that they considered introducing a wider food offer and started to experiment with the new American idea of a supermarket operation.

 

Special offer Jam at Woolworth's in 1950, served from a personal service island counter

 

During the 1950s most large Woolworth stores introduced a grocery island, with goods displayed between glass dividers on the counter tops with stacks of special offer products at each end. The Company was more radical in a handful of City Centre stores, where they experimented with self-service displays on the walls. Time-pressed City workers appreciated the speed of service that could be achieved through the new approach, while shoppers in the suburbs preferred the personal service of the traditional layout.

 

An elegant wall display of groceries in 1951. Customers were invited to serve themselves and take their purchases to the till in the middle of the display.  Not quite self-service but revolutionary at the time nonetheless.

 

The prototype for a self-service food operation was introduced into the flagship store in The Strand in London in 1951. Customers were invited to serve themselves and take their purchase to one of the two tills for payment.

 

A serve yourself food supply in the new small store at Walsgrave Road, Coventry in 1953

 

An edited, cheaper version of the design exhibited at the Strand was included in many of the stores opened in the 1950s, as illustrated by Walsgrave Road, Coventry, Warwickshire.

 

Supermarket-style shopping for groceries at Woolworths, Above Bar, Southampton in 1957

 

Company bosses stepped up the pace in 1957, extending the range of food and pushing for a full self-service operation for the range where space allowed it to be allocated a distinct area of the salesfloor. The refurbished and enlarged store at Above Bar, Southampton, Hampshire included not only fresh fruit and vegetables, but (visible in the distance), purpose-built new melamine fixtures, shaped like flat-irons, which were designed for self-service grocery shopping. The results were very positive.

To mark the company's Golden Jubilee Food Halls were added to a number of large existing stores and incorporated into the superstore format for new outlets. The pictures below show the Food Hall in the Briggate, Leeds store, which moved to huge, purpose-built premises in 1959. The Food Hall included fridges for chilled food and, for the first time, a selection of frozen food.

During the 1960s the Board failed to capitalise on the new ideas, dithering about the role of food within the overall offer when they met with resistance from the American parent company. Their reticence was in marked contrast to the dynamic transformation achieved by the copycat company, Woolworths Australia who laid the foundations which later made them one of the foremost supermarket chains down-under in the twenty-first century.

 

A fully-fledged supermarket at Woolworths in Briggate, Leeds in 1959.

 

Identical supermarkets were opened in Gloucester and Kings Heath, Birmingham in 1959, with a very similar design in Guildford, Surrey too.

 

Fruit and vegetables on a self service gondola island in Woolworths, Briggate, Leeds in 1959

 


Navigation Links

Point and shoot picture

Store front

Sweets and ices

Pic'n'mix

Toiletries and cosmetics

Pictures, artificial flowers and fancy goods

Christmas cards and decorations

Toys

Cards, stationery and books

Wool and haberdashery

Children's, Men's and Ladies' Fashions

Music

China and Glassware

Grocery

Kitchen and Homewares

Paint, DIY and Repair

Restaurant

Building the store

Grand staircase