1950s Xmas Decorations, Cards and Wrap
The display of Christmas Cards and Wrapping Paper in the new Woolworth store at Portsmouth at Christmas 1950. The hanging display was a new idea that was quickly extended across the chain. In some stores it was assembled specially for the Christmas season, while in others it served as a lighting canopy to display shades and lamps for the rest of the year.
The range of Christmas Decorations was still restricted by post-war austerity measures in 1950. Despite this the store managed to display the range to advantage, using their new lighting canopy.